Online communities are often an afterthought when it comes to digital experiences. As a result, the community managers who run these communities can find themselves isolated from executives and co-workers as they try to create a strategy and thriving online experience. You can end up feeling like the Lone Ranger, Read more…
Online communities can create a powerful connection with your target audience, but they need a plan in order to succeed. They need a community charter. What is an online community charter? An online community charter is a brief document that outlines: * The purpose of the community * The ideal Read more…
As a small business owner, how can I plan and manage my online digital strategy in 2019? Managing your small business usually means that you’re in charge of too many responsibilities. Organizing a clear approach for your digital marketing efforts is the key to success. This includes setting concrete goals, Read more…
In Altimeter’s report on the Customer Service Cloud, principal analyst Charlene Li makes the point that customers see an organization’s brand as a single, monolithic entity and get frustrated when they are forced to repeat the same issue in multiple places, such as on a phone call and on the Read more…
What’s the purpose of your online community? Now think about this. What’s it really about? Are you limiting the perceived value of your community in the way that you introduce and talk about it? If you are in a support community and talk about it as such, you might for Read more…
A digital strategy’s goal is to effect a significant transition out of business as usual…