Digital is one of those impossibly broad terms like “social.” It’s perhaps too broad to be useful. It includes:
- Your company website, including any microsites or landing page campaigns
- Social media channels such as Twitter, Facebook, Instagram, LinkedIn, YouTube, and others
- Mobile applications
- Email marketing campaigns
But it also includes things like how your employees use email, productivity apps, and legacy systems.
In short, anything digital includes both the public and private, new and legacy.
The point of a digital strategy is to transform your business. A digital strategy’s goal is to effect a significant transition out of business as usual, to make it more resistant to disruptions in the marketplace. A successful digital strategy makes it easier for your customers to work with you. It helps your employees get more work done. And it enhances your bottom line, making your investors and shareholders happier.
As a digital marketing partner, Clocktower Advisors provides a roadmap to help clients align with goals, create a roadmap for changing the business, and a plan for how to measure and govern these new processes and habits that are essential to a sustainable digital transformation. Learn more.